Creative America releases new anti-piracy video
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Hollywood’s ambitious campaign to educate the public and its own workforce about the perils of film piracy has produced -- what else -- another film.
Creative America, the group launched this summer to muster support in the creative community for tougher anti-piracy laws, recently debuted a 12-minute video that highlights the impact of content theft on all aspects of the filmmaking chain -- from the grips to the independent filmmakers. The video, which was more than two months in the making, is posted on Creative America’s website at www.creativeamerica.org.
Through internal videos, newsletters, emails and booths set up in company commissaries, media giants such as NBC, Viacom, Sony Pictures and Warner Bros. have been encouraging their employees to join Creative America. NBC recently aired on its various broadcast and cable channels a public service announcement starring stand-up comedian and television writer Tom Papa, host of the 2010 TV series ‘The Marriage Ref’ and star of the 2004 NBC comedy ‘Come to Papa.’
Through the Creative America website and online petitions at Change.org, more than 60,000 individuals have sent more than 153,000 emails to their legislators in support of stronger legislation that would make it easier for the Justice Department to crack down on foreign websites trafficking in pirated movies and other materials.
The campaign, however, is facing some stiff opposition from Internet giants like Google and EBay that view the measures as legislative overkill that would limit free speech and curtail innovation on the Internet. For more on the divide, see Monday’s story in the Los Angeles Times.
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-- Richard Verrier
