‘Twilight’ actress Rachelle Lefevre films PSA for Best Friends Animal Society

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If you’ve been paying much attention to pop culture over the past few years, you have at least a passing familiarity with the juggernaut that is the ‘Twilight’ series. ‘Twilight,’ first a widely popular-among-the-teens series of fantasy novels by author Stephenie Meyer, is now becoming an equally popular-among-the-teens series of movies (a sequel to last year’s ‘Twilight,’ the film version of Meyer’s first book, is due out later this year). What’s a media-savvy pet-rescue group to do?

For Best Friends Animal Society, the answer was simple: Film a public service announcement with one the young stars of ‘Twilight,’ urging viewers to adopt a needy animal rather than purchase from a pet store or breeder.

Enter Canadian-born actress Rachelle Lefevre, who plays Victoria in both ‘Twilight’ and its sequel, ‘New Moon.’ In an interview with Modern Dog magazine, Lefevre explained that, when she and her boyfriend decided to bring home a dog of her own, they ‘wanted to get a rescue. That was non-negotiable.’ (We can’t say we’re into the whole vampire-movie phenomenon, but we give Lefevre major bonus points for that!) Now, she told Modern Dog, when she’s not with her beloved pet, ‘my heart hurts.’

Here’s hoping Lefevre’s pro-rescue PSA will help convince a new generation -- might we call it the Robert Pattinson generation? -- to remember homeless animals when looking for their new pets.

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-- Lindsay Barnett

Video: Best Friends Animal Society