YoshiBlade advertising misleading, lawsuit says

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Late-night TV ads for YoshiBlade say it is “the one knife that stays razor sharp for life.”

But a new lawsuit filed in Los Angeles County Superior Court contends that the YoshiBlade’s advertising doesn’t cut it.

The lawsuit, filed by Ventura County resident Dennis Love, accused YoshiBlade and marketing companies IdeaVillage Products Corp. and Permission Interactive Inc. of false advertising and breach of warranty. It seeks class-action status.

Ads for the YoshiBlade contend that the ceramic knife can “chop vegetables with chef-like precision.” But the operating manual cautions consumers, “The YoshiBlade is for slicing only –- not for chopping,” the lawsuit said.

“In short, the YoshiBlade is brittle and subject to damage to a much greater degree than is a steel knife,” Love said in the lawsuit.

Officials with YoshiBlade, IdeaVillage and Permission Interactive could not be immediately reached for comment.

[Updated at 12:25 p.m. IdeaVillage spokeswoman Robin Bonnema declined to comment. She said in an email: ‘Because we have not been served any papers, we are unable to comment at this time.’]

The lawsuit, filed by San Francisco attorney Harry Shulman, seeks restitution to consumers and an injunction barring the company from “continuing these unfair and deceptive practices.”

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-- Stuart Pfeifer