William Morris digital chief to head Davie Brown Entertainment

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New Davie Brown Entertainment CEO Lewis Henderson. Credit: William Morris Agency.

The former head of William Morris Agency’s digital practice has been named chief executive of Davie Brown Entertainment, an entertainment marketing firm.

Lewis Henderson, who built digital businesses on behalf of William Morris’ clients in film, television, music and sports, will seek to expand the Davie Brown’s offerings to include digital marketing and entertainment strategy.

He succeeds James Davie, who co-founded the agency in 1985 and retires later this year.

While at William Morris, Henderson consulted with tech companies looking to create relationships within Hollywood. He also helped William Morris’ clients create online content.

He most recently worked with Habbo to bring ‘American Idol’ and NBC’s ‘Heroes’ shows to the online virtual world for tweens.

Before the launch of William Morris Digital in 2006, Henderson co-founded the agency’s corporate consulting business, where he advised such brands as Nokia, Pfizer, 24 Hour Fitness and the U.S. Olympic Committee.

-- Dawn C. Chmielewski