Frank McFadden; Pioneer Los Angeles Publicist

Frank McFadden, 75, a pioneer publicist who polished the images of businesses ranging from Lawry’s Foods to Marineland of the Pacific while representing such entertainment personalities as Anthony Quinn, Ann Blyth, Aaron Spelling, Audie Murphy, Carolyn Jones and many more. He began as a messenger at Warner Bros. studios after graduating from Fremont High School in Los Angeles. From Warner Bros. he went to Universal as a publicist and in 1937 helped form the union that was to become the Screen Publicists Guild of America. His companies over the years included McFadden & Eddy; McFadden, Strauss, Eddy & Irwin (which after mergers became ICPR, one of the largest public relations firms in the United States); and most recently, The McFadden Group. In Palm Springs on Thursday of cardiac arrest.