TV & VIDEO - March 19, 1990

Video Deal: The image of the home-video business as a dog-eat-dog jungle full of combative companies is changing. An unprecedented instance of cooperation between two of the biggest companies--Paramount and Warner--was announced recently. They’re jointly financing a 30-second TV ad promoting sales of Paramount’s “Indiana Jones and the Last Crusade” and Warner’s “Lethal Weapon 2”--both available at $24.98. The commercial, now in 17 markets, features clips from both action films. Both movies have been in the top three on Billboard’s rental chart for the last few weeks.