SIDELINES : Atlanta Goofs on Super Bowl Bid
ATLANTA — An oversight in the city’s bid for the 1994 Super Bowl will increase the cost by at least $634,000, but boosters of the effort say it won’t prevent them from taking their shot.
“The only question is how we are going to pay for it,” said Dennis L. Berkholtz, director of marketing for the Georgia Dome.
The extra cost is the waiver of sales tax on game tickets, which business leaders initially forgot to figure into Atlanta’s effort to get the game.
Atlanta’s bid package, due March 31, will include free stadium rental, about 500 free hotel rooms, free practice facilities and various other incentives for the National Football League. Local leaders believe it will cost the city almost $3 million to be competitive.
Atlanta’s apparent top competitors are New Orleans and Miami.
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