Waterlogged

Americans drank a gallon more of bottled water per capita in 1997 than they did in 1996, boosting bottled-water sales by 9.6%. Total gallons of bottled water sold in the U.S. and per-capita consumption since 1990:

Gallons sold, in billions

1997: 3.43 billion

*

Per-capita consumption

1997: 12.7 gallons

Source: Beverage Marketing Corp.