Ad Agency Pulls Out of BofA Bidding
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Lowe & Partners/SMS in New York withdrew from the contentious review for Bank of America’s advertising business over compensation issues. The $80-million to $100-million account went into review following the merger of North Carolina-based NationsBank and BofA. The new entity is called Bank of America. New York based-Bozell Worldwide, in partnership with Texas-based Temerlin McClain, is believed to be the only contender still in the running. Temerlin McClain handled NationsBank’s account. Deutsch LA created ads for the old BofA.
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