U.S. Ad Spending Rises 6.1% in 2003
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U.S. advertising spending rose 6.1% in 2003 to $128 billion, laying the foundation for an ad industry turnaround after a multiyear slump, tracking firm TNS Media Intelligence/CMR said.
Online spending rose 15.7% to $6.4 billion, cable television spending grew 15.6% and Spanish-language television spending rose 12.8%, TNS said.
Local newspaper ad spending rose 13.4% to make it the single largest media category at $22.8 billion, as measured by TNS. Network TV lagged behind with 1.8% growth at $20.4 billion.
Industry forecasters expect ad spending to pick up in 2004.
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