Time Warner Cable May Offer TV Ad Auction
- Share via
From Reuters
Time Warner Cable is in early discussions to create an auction place for advertising spots on video-on-demand channels, modeled after Google Inc.’s AdSense system on the Internet, the company’s top executive said.
The cable service division of media conglomerate Time Warner Inc. is considering a plan much like that of Google, which allows advertisers to bid to display ads to viewers with specific viewing habits.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
