A STAR HITS TARGET
In yet another bid to become America’s one-stop clothing shop, Target has teamed up with Converse to produce an original line of men’s and women’s shoes and sportswear for its stores. Converse One Star is inspired by the original shoe that debuted in 1974. And unlike the Go International designer lines from Proenza Schouler, Hollywould and others, this one’s got a long-term lease on the selling floor, positioned alongside Merona and Cherokee as a cooler, younger Target core brand.
The collection is vintage sportif with a youthful twist. Sneakers with ticking-stripe linings and cropped motocross jackets are reminiscent of another Converse venture, the collaboration with New York designer John Varvatos. And though Varvatos has nothing to do with the Target line, one can’t help but see his slouchy street-wear vibe in One Star.
Several pieces are nautical-inspired, including a cute red and blue striped tank top with lacing detail at the neckline ($14.99), and a navy stripe popover jacket with oversized snaps ($34.99). The military trend is also represented by a pair of chic olive green twill cargo pants with ribbed elastic cuffs ($22.99). For men, basic boot cut jeans are $34.99; a khaki sport coat with patch pockets has a lot of style for $39.99.
The basic One Star lace-ups have been redone in baby pink and light yellow for women, and camouflage print for men ($29.99). Even the skimmers, traditionally bland canvas, are getting a coat of silver glitter ($29.99).
The collection hits Target today.
