Ad spending falls 3.7% in quarter
From Times Staff and Wire Services
U.S. advertising spending saw its biggest drop in seven years as companies cut marketing budgets to weather the economic slowdown.
Ad spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, market researcher TNS Media Intelligence said.
Advertisers are shifting to the Internet, cable television and syndicated TV to target specific audiences, TNS said.
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