Brit Morin creates her own DIY geek chic brand

“I love Martha Stewart but she is 71 years old,” says Brit + Co. founder Brit Morin, 26. “Girls in their twenties might not consider her a peer.” (David Butow / For The Times)

Sept. 28, 2012 9:20 AM PT

A 26-year-old Google alum, she is fashioning herself as a youthful cross between hacker and homemaker. Her edge: she resonates with the iPhone generation for whom the hottest accessory is the latest gadget.

In Brit + Co.’s trilevel penthouse loft near AT&T Park in San Francisco, Brit Morin, right, works with production assistant Misty Spinney to create jewelry from found objects. (David Butow / For The Times)

The website Brit.com has tips on how to cook up an arts-and-crafts project in 30 minutes or less, using no more than five materials. (David Butow / For The Times)

Interest in DIY is surging among young and old hunting for haute couture on a dime-store budget. Above, discarded television remote controls are among the found objects Brit Morin and her employees use to make jewelry. (David Butow / For The Times)