Photos: Made in California | Hobie Designs
Mark Johnson, head of sales and development for Hobie Designs in San Juan Capistrano, shapes a surfboard from a piece of polyurethane foam. “You never know how the board is going to turn out until it’s done,” he says.
(Allen J. Schaben / Los Angeles Times)Since Hobart “Hobie” Alter started shaping surfboards out of balsa wood in his parents’ Laguna Beach garage 65 years ago, Hobie Designs has been known for developing innovative products to attract new customers.
A surfboard starts out as a “blank,” a shell of polyurethane foam, which the shaper carves to the desired size and shape.
(Allen J. Schaben / Los Angeles Times)Mark Johnson of Hobie Designs applies liquid fiberglass to the board.
(Allen J. Schaben / Los Angeles Times)The Hobie logo is prominently displayed on its surfboards.
(Allen J. Schaben / Los Angeles Times)Boards and clothing on display at a Hobie store in Dana Point. It’s near company founder Hobie Alter’s first surf shop, which opened in Dana Point in 1954.
(Allen J. Schaben / Los Angeles Times)Mark Johnson, director of sales and marketing for Hobie Designs, checks out the merchandise at Hobie’ssurf shop in Dana Point. Hobie makes or licenses the Hobie name for surfboards, paddleboards, sunglasses, women’s swim apparel and more.
(Allen J. Schaben / Los Angeles Times)Detail of one of Hobie Alter’s original balsa wood surfboards at the Hobie Design headquarters in San Juan Capistrano. Alter helped pioneer the switch to much lighter foam surfboards in the late 1950s.
(Allen J. Schaben / Los Angeles Times)Sean Douglas, left, marketing manager, and Mark Johnson, director of sales and development, show off one of Hobie Alter’s balsa wood boards at the Hobie Design headquarters in San Juan Capistrano.
(Allen J. Schaben / Los Angeles Times)A larger-than-life-size photo of Hobie Alter shows him on a Hobie Cat, a lightweight, easy-to-transport, easy-to-operate and relatively inexpensive sailing vessel he conceived.
(Allen J. Schaben / Los Angeles Times)Hobart “Hobie” Alter is shown at his company’s San Juan Capistrano headquarters in 1987. “Hobie never stopped coming up with new ideas,” said Mark Johnson, director of sales and development for Hobie Designs.
(Cliff Otto / Los Angeles Times)