Elon Musk says doubt about spam accounts could doom Twitter deal
LONDON — Tesla Chief Executive Elon Musk says his deal to buy Twitter can’t move forward unless the company shows public proof that less than 5% of the accounts on the social media platform are fake or spam.
Musk made the comment in a reply to another user on Twitter early Tuesday. He spent much of the previous day in a back-and-forth with Twitter Chief Executive Parag Agrawal, who posted a series of tweets explaining his company’s effort to fight bots and how it has consistently estimated that less than 5% of Twitter accounts are fake.
In his tweet Tuesday, Musk said that “20% fake/spam accounts, while 4 times what Twitter claims, could be much higher. My offer was based on Twitter’s SEC filings being accurate.”
He added: “Yesterday, Twitter’s CEO publicly refused to show proof of 5%. This deal cannot move forward until he does.”
Twitter declined to comment.
It’s Musk’s latest salvo over inauthentic accounts, a problem he has said he wants to rid Twitter of.
Elon Musk has appeared to waste no time before violating his merger agreement with Twitter.
At a Miami technology conference Monday, Musk estimated that at least 20% of Twitter’s 229 million accounts are spam bots, a percentage he said was at the low end of his assessment.
The battle over spam accounts kicked off last week when Musk tweeted that the Twitter deal was on on hold pending confirmation of the company’s estimates that they make up less than 5% of total users.
Also at the All In Summit, Musk gave the strongest hint yet that he would like to pay less for Twitter than the $44-billion offer he made last month.
Musk’s comments are likely to bolster theories from analysts that the billionaire either wants out of the deal or to buy the company at a cheaper price. His tweet Tuesday came in reply to one from a Tesla news site speculating that Musk “may be looking for a better Twitter deal as $44 billion seems too high.”
“Twitter shares will be under pressure this morning again as the chances of a deal ultimately getting done is not looking good now,” Wedbush Securities analyst Dan Ives, who covers both Twitter and Tesla, said in a research note. He estimated that there’s “60%+ chance” that Musk ends up walking away from the deal and paying the $1-billion breakup fee.
Musk made the offer to buy Twitter for $54.20 per share on April 14. Twitter shares have slid since then. They were down slightly in Tuesday morning trading to $37.28.
Concern that Elon Musk would walk away from or seek to alter his $44-billion deal to buy Twitter has grown as he has questioned the company’s user data.
To finance the acquisition, Musk pledged some of his Tesla shares, which have slumped by about a third since the deal was announced.
In tweets on Monday, Agrawal acknowledged Twitter isn’t perfect at catching bots. He wrote that every quarter, the company has made the estimate of less than 5% spam. “Our estimate is based on multiple human reviews of thousands of accounts that are sampled at random, consistently over time,” Agrawal wrote.
Estimates for the last four quarters were all well under 5%, he wrote. “The error margins on our estimates give us confidence in our public statements each quarter.”
Twitter has put the under 5% estimate in its quarterly filings with the Securities and Exchange Commission for at least the last two years, well before Musk made his offer last month.
But in the filings, Twitter expressed doubts that its count of bot accounts was correct, conceding that the estimate may be low.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
