IPhone 6S sets record for Apple
A customer tries out the iPhone 6S at an Apple store on Chicago’s Magnificent Mile on Friday.
IPhone fans have outdone themselves.
Apple sold 13 million iPhone 6S and 6S Plus smartphones in the last three days, a record for the launch weekend of a new iPhone. Last year, the figure was 10 million.
This time, Apple was able to sell the latest iPhone in China from the get-go, something it couldn’t do last year because of delayed regulatory approval.
This year, most analysts had expected a big number because of lines at Apple stores on Friday and weeks-long shipping delays on online orders. Shares of Apple had risen sharply on Friday in anticipation and barely rose after Apple announced the 13-million figure on Monday. They later fell about 1.5%, to $112.94, a drop similar to the broader Nasdaq index early Monday.
Apple has advertised the iPhone 6S as an upgrade across the board, including with a nicer camera and faster processor. The display can sense the strength of tap, allowing for a new feature to pull up menus and preview information with lighter touches.
IPhones sold after Saturday won’t be included in Apple’s next earnings report, due next month, the company said.
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