Attendees look at a “power suit” from director James Cameron’s upcoming movie “Avatar” displayed at the Ubisoft booth. (Jae C. Hong / Associated Press)
Michelle Boyd plays the Red Faction Guerrilla fight game by Activision. (Kirk McKoy / Los Angeles Times)
Power Play introduces weights added onto the Nintendo Wii controller for a workout while gaming. Angela Holcomb demonstrates the device. (Kirk McKoy / Los Angeles Times)
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Visitors try out God of War III for the Sony PlayStation. (Jae C. Hong / Associated Press)
The Batmobile on display for the release of the new Batman game. (Kirk McKoy / Los Angeles Times)
Bob Ladrach of Digital Extreme Technologies demonstrates his idea for mobile entertainment with RealityPro AR, a virtual gaming environment that runs on a portable system. He hopes to have it on the market by next year. (Kirk McKoy / Los Angeles Times)
Claudia Sutton photographs a Square Enix display at E3. With attendance restrictions loosened, 40,000 people are expected to visit the expo this year, up from 4,000 last year. (Kirk McKoy / Los Angeles Times)
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Sony PlayStation gaming ports are a major draw at E3. (Kirk McKoy / Los Angeles Times)
A participant is costumed as EverQuest character Firiona Vie. (Kirk McKoy / Los Angeles Times)
Aleksander Socev and other visitors try out games. (Kirk McKoy / Los Angeles Times)
Danny Merrill sits in a hanging PlayStation gaming booth on E3’s opening day. (Kirk McKoy / Los Angeles Times)
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Visitors crowd the entrance as E3 opens Tuesday. (Kirk McKoy / Los Angeles Times)
Chris Dorrenbacher, left, and others in “Ghostbusters” costumes watch a Sony PlayStation news conference. (Kirk McKoy / Los Angeles Times)
Zach Rosenberg tries out the new bowling ball for the Nintendo Wii designed by CTA Gaming. (Kirk McKoy / Los Angeles Times)
A Sony PlayStation news conference is shown on video at the E3 gaming hall. (Kirk McKoy / Los Angeles Times)
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E3 is where the major industry players, particularly the three console makers, announce their big news for the year. Pretty much anyone who works for a video-game publisher, developer or your local GameStop will be at the L.A. Convention Center to check out the massive displays and nonstop game demos. (Kirk McKoy / Los Angeles Times)
Peter Seuerbrei tries out a wireless skateboard from Activision. (Kirk McKoy / Los Angeles Times)
Visitors try out the NintendoWii Fit Plus. (Kirk McKoy / Los Angeles Times)
Models dressed as video game characters pose for photos at the Sony booth. (Jae C. Hong / Associated Press)
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Thomas Baker of Irvine is reflected in a wall as he plays a video game at the Sony booth. (Jae C. Hong / Associated Press)
Attendees wait for the opening of E3. About 40,000 people are expected to attend this year, up from 4,000 last year. (Kirk D. McKoy / Los Angeles Times)
Senior Vice President of EA Games Label Europe Patrick Soderlund promotes a racing game at the Entertainment Software Association (ESA) press conference leading up to opening day of the 2009 E3 Expo. (David McNew / Getty Images)
The Microsoft XBox 360 conference introduced the new video game “The Beatles: Rock Band.” (Kevork Djansezian / Getty Images)
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Tennis star Pete Sampras, center, helps promote a Wii tennis game based on a match-up of Sampras and John McEnroe at Wimbledon at the Entertainment Software Association press conference. (Andrew Gombert / EPA)
Soap actress Allison Sweeney and president of EA Sport Peter Moore promote a fitness game at the Entertainment Software Association (ESA) press conference. (David McNew / Getty Images)
A group of girls demonstrate how to play the Charm Girls Club games at the Entertainment Software Association (ESA) press conference. (David McNew / Getty Images)
Introducing the Star Wars The Old Republic game, characters wearing robes and wielding lightsabers take to the stage at the Entertainment Software Association (ESA) press conference. (Andrew Gombert / EPA)