Maxfield hosts an Off-White pop-up and South Coast Plaza gets a temporary Louis Vuitton perfume shop
Off-White, Virgil Abloh’s old of-the-moment streetwear label, has taken up temporary residence in West Hollywood across from the Maxfield boutique and collaborated with the retailer on a capsule collection.
The pop-up, the second in a series of short-term retail installations organized by Maxfield (the first was with Fear of God designer Jerry Lorenzo), opened Dec. 8 and marks the first — albeit temporary — U.S. standalone store for Off-White, which has six brick-and-mortar doors in Asia and one in London. The space and the capsule collection are themed around the idea of an estate sale — essentially what the Off-White customer of three decades hence might pull out of his or her closet and offer up to the vintage collectors prowling the Rose Bowl Flea Market.
The Estate Sale collection draws on key pieces from previous seasons, many of which have been tweaked and treated to take on a faux-vintage vibe (a concept that’s particularly humorous given that Off-White has been around since only 2013), resulting in a 36-piece capsule collection for men (21 pieces) and women (15 pieces) that ranges from $248 to $2,218 and includes sheer lace and tulle skirts, rose-embroidered crewneck sweatshirts, ripped and remixed hooded sweatshirts, camouflage-patterned and screen-printed military jackets, plaid-check button-front shirts and long, transparent PVC overcoats that resemble plastic dry-cleaning bags. Many of the pieces bear the brand’s distinctive diagonal, white, screen-printed stripes, a design detail carried over to the clothing racks.
Because the space is also merchandised with a mix of pieces from past seasons as well as Abloh’s recently launched white-wire-grid furniture collection, the pop-up is a treat for existing fans of the brand and a way for those who aren’t to acquaint themselves with a label they’ll be hearing about for years to come.
Off-White, 8818 Melrose Ave., West Hollywood, through Jan. 29, 2017
When it comes to a location for Louis Vuitton’s first perfume pop-up shop in the Americas, South Coast Plaza seems to have passed the sniff test. The French luxury label, which introduced a suite of seven new fragrances in September — its first in 70 years — has previously promoted that olfactory accomplishment by opening a quintet of temporary fragrance-focused standalone stores in blue-chip retail locations elsewhere including Harrods in London, Printemps Haussmann and Le Bon Marché Rive Gauche in Paris, the Shinsegae Gangnam department store in Seoul and the Dubai Mall in Dubai, United Arab Emirates.
Set to open its doors Dec. 15, the pop-up will put the new scents (prices start at $240 for a 100-milliliter bottle) front and center but will also have some exclusive travel trunks on hand for purchase as well. The temporary space joins the high-end shopping center’s two permanent Louis Vuitton stores, one that sells the men’s collection and the other that stocks the women’s wares.
Les Parfums Louis Vuitton, South Coast Plaza, 3333 Bristol St., Costa Mesa, through July 1, 2017
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