Toms Shoes’ new election collection lets you vote with your feet
L.A.-based Toms Shoes is throwing a political party of sorts and it kicks off today with the launch of an election-themed collection of footwear (and a canvas tote) emblazoned with red, white and blue symbols of the two major political parties — a donkey for the Democrats and an elephant for the Republicans.
Toms’ election collection, which ranges from $39 to $119, includes party-specific versions of traditional Toms’ silhouettes including a slip-on alpargata, a lace-up sneaker, a brogue and a flip-flop. The opposing parties come together as dangling charms on a pair of strappy wedges (illustrating, perhaps, that unity across the aisle is possible even if it’s just inches out of the gutter).
Beyond encouraging customers to vote with their feet (we’ll be interested to see which versions sell better), the one-for-one brand is partnering with Rock the Vote to host a Toms Super Tuesday voter engagement day at its Venice flagship on May 17. That event is set to include a Toms-sponsored mobile voter registration booth, a special acoustic performance by a yet-to-be-announced musical guest and, for those who happen to be of both voting and drinking age, cocktails.
The Toms Shoes election collection is available at Toms stores nationwide and online at www.toms.com. Toms Super Tuesday with Rock the Vote is scheduled for May 17 from 6 to 8 p.m., 1344 Abbot Kinney Blvd., Venice.
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