The place that manifested Kobe Bryant’s motivation in life and became the site of unimaginable mourning after his death honored the superstar once and for all Tuesday.
The Mamba Sports Academy, the Thousand Oaks training complex to which Bryant, his daughter Gianna, and seven others were traveling when they were killed in a Jan. 26 helicopter crash, announced it is retiring “Mamba” — Bryant’s iconic nickname — from its title.
“The changing of the name from Mamba Sports Academy to Sports Academy, the original name from 2016, is not a decision we came to lightly or on our own,” the Sports Academy said in a statement. “It was a mutual agreement made in accordance with the wishes of his estate. Thank you for respecting that decision in these turbulent times.”
Bryant started coming to the Sports Academy as a coach of his daughter’s youth basketball team in early 2018. That December, when Bryant joined the gym as an official partner, “Mamba” was added to the name.
“I want to emphasize that this isn’t a licensing deal,” Sports Academy founder Chad Faulkner told the Ventura County Star at the time. “I wasn’t interested in that. He wasn’t interested in that. If Kobe puts his name on something, it’s because he believes in it and intends to be involved.”
In his year-plus working with the Sports Academy, which includes the elegant 100,000-square-foot flagship facility in Thousand Oaks and another training center in Redondo Beach that opened last December, the five-time NBA champion was a familiar face around the gym, his name alone creating an unmistakable, uncompromising aura for its athletes.
“It had been in existence before he became involved and it was a stellar facility then,” said Dr. Sari Shepphird, a sports psychologist in Calabasas whose clientele includes several professional athletes that train at the academy.
But when Bryant brought his name and, just as important, his “Mamba mentality” on hard work and otherworldly dedication to the facility, “that lent a lot of credibility to what they’re doing and how they’re wanting to help athletes improve,” Shepphird said. “His influence can’t be understated.”
Before long, “train the Mamba way” became a common catch phrase for the academy’s roughly 50,000 athletes, ranging from youth players of all sports to professional stars such as the Rams’ Aaron Donald and New York Mets pitcher Noah Syndergaard.
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Lakers star Kobe Bryant pauses for a moment as confetti streams down at the Staples Center following his final game on April 13, 2016. (Wally Skalij / Los Angeles Times)
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Kobe Bryant, the teenager obtained by the Lakers in a trade with the Charlotte Hornets, takes part in an ad shoot for Adidas at Will Rogers State Beach. (Los Angeles Times)
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Kobe Bryant was already shooting his first commercial before taking his first shot for the Lakers. (Los Angeles Times)
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Laker rookie Kobe Bryant, 18, listens to coach Del Harris during a break in a 129-99 victory over the Washington Bullets at the Forum. Bryant scored 13 points. (Los Angeles Times)
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Kobe Bryant drives against Utah center Greg Ostertag in the Western Conference Finals at the Forum in Inglewood. Utah won 109-98 to give the Jazz a 3-0 lead in the series. (Paul Morse / Los Angeles Times)
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Kobe Bryant is dejected after losing the ball late in the second half of Game 3 of the 1999 Western Conference semifinals against the San Antonio Spurs in the playoffs at the Forum. The Lakers lost, 103-91, giving the Spurs a 3-0 advantage in the series. The Spurs went on to win the series 4-0. (Lori Shepler / Los Angeles Times)
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Kobe Bryant drives past Chris Webber in Game 4 of the first round of the 2000 Western Conference playoffs at Arco Arena in Sacramento. The Kings won, 101-88, but the Lakers went on to win the series in five games and advanced to face the Phoenix Suns in the next round. (Bob Galbraith / Associated Press)
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Despite Jason Kidd’s hand in his face, Kobe Bryant puts up the winning shot in the Lakers’ 97-96 victory over the Phoenix Suns in Game 2 of the Western Conference semifinals at Staples Arena. The Lakers won the series, 4-1. (K.C. Alfred / Associated Press)
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Kobe Bryant and Shaquille O’Neal had a moment to relax after winning their first title together in the 2000 NBA Finals. The two kicked back after a 116-111 victory over the Indiana Pacers in Game 6 at Staples Center. Bryant is holding the championship trophy and O’Neal has his Finals MVP trophy. (Paul Morse / Los Angeles Times)
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Kobe Bryant performs on stage at the House of Blues in West Hollywood in 2000 during a celebration of the launch of his record label, Heads High Entertainment. (Clarence Williams / Los Angeles Times)
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Kobe Bryant is swarmed by teammates Derek Fisher, Rick Fox and Shaquille O’Neal as he heads to the foul line in Game 1 of the Western Conference finals. Bryant scored 45 points as the Lakers beat the Spurs, 104-90, on their way to a sweep of the series. (Gina Ferazzi / Los Angeles Times)
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Kobe Bryant goes up for a dunk in the second quarter against the San Antonio Spurs during Game 3 of the 2001 Western Conference finals at Staples Center. (Lori Shepler / Los Angeles Times)
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Lakers players Kobe Bryant, left, Lindsey Hunter and Shaquille O’Neal celebrate their NBA title victory over the New Jersey Nets on June 12, 2002. (Alex Gallardo / Los Angeles Times)
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Kobe Bryant, with his wife, Vanessa, at his side, holds a news conference at Staples Center in 2003 to discuss accusations by a 19-year-old Colorado woman that he sexually assaulted her. He conceded he was guilty of adultery, but he declared he was innocent of charges of felonious sexual assault. The charges were later dropped. (Lori Shepler / Los Angeles Times)
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Los Angeles Lakers Karl Malone, left, Kobe Bryant, Gary Payton and Shaquille O’Neal before their preseason opener with the Los Angeles Clippers. It was Bryant’s first game since sexual assault charges were filed against him in Colorado. (Allen J. Schaben / Los Angeles Times)
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Kobe Bryant, left, looks at his defense attorney Pamela Mackey as he is advised by Eagle County Judge Frederick Gannett during his felony sexual assault hearing in Eagle, Colo., on Aug. 6, 2003. (Barry Gutierrez / Associated Press)
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Hours after pleading not guilty to a felony sexual assault charge in Colorado, an exhausted Kobe Bryant is congratulated by teammate Derek Fisher after the Lakers beat the San Antonio Spurs, 98-90, in Game 4 of the Western Conference semifinals at the Staples Center. Bryant scored 42 points as the Lakers tied the series at 2-2. (Wally Skalij / Los Angeles Times)
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Kobe Bryant writhes in pain after injuring his right ankle during the first half against the Cleveland Cavaliers on Jan. 13, 2005, in Los Angeles. Bryant was injured when he landed awkwardly on his right foot while going for a rebound under the Cavaliers’ basket and had to be helped off the court. (Anne Cusack / Los Angeles Times)
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Kobe Bryant and his new backcourt partner, William “Smush” Parker, during a 2005 preseason game against Utah at the Anaheim Pond. (Los Angeles Times)
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Lakers star Kobe Bryant stands next to coach Phil Jackson during a playoff game against the Phoenix Suns in April 2006. (Matt York / Associated Press)
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Kobe Bryant walks off the court with his wife, Vanessa, and daughter Natalia after scoring a career-high 81 points in a Lakers win over the Toronto Raptors at Staples Center on Jan. 22, 2006. (Noah Graham / NBAE/Getty Images)
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Lakers star Kobe Bryant scores in front of Toronto’s Matt Bonner on his way to scoring 81 points during the Lakers’ 122-104 victory on Jan. 22, 2006. (Matt A. Brown / Associated Press)
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Kobe Bryant celebrates the Lakers’ victory over the Orlando Magic in the 2009 NBA Finals. (Wally Skalij / Los Angeles Times)
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Kobe Bryant celebrates after winning his fourth NBA title following the Lakers’ win over the Orlando Magic in Game 5 of the 2009 NBA Finals. (Emmanuel Dunand /AFP/Getty Images)
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Kobe Bryant celebrates the Lakers’ Game 7 victory over the Boston Celtics in the 2010 NBA Finals at Staples Center. (Robert Gauthier / Los Angeles Times)
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Kobe Bryant holds the NBA championship trophy during the team’s 2010 NBA title victory parade. (David McNew / Getty Images)
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Kobe Bryant shows off what he can do with a basketball during an event in Milan, Italy, in September 2011. (Luca Bruno / Associated Press)
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Lakers guard Kobe Bryant goes up for a shot over New York Knicks center Tyson Chandler during a game in December 2011. (Mark J. Terrill / Associated Press)
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U.S. players Kevin Durant, left, Carmelo Anthony, LeBron James and Kobe Bryant celebrate after winning the gold medal at the 2012 London Olympics. (Charles Krupa / Associated Press)
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Kobe Bryant writhes in pain after suffering a torn Achilles tendon during a game against the Golden State Warriors on April 12, 2013. (Robert Gauthier / Los Angeles Times)
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Kobe Bryant warms up before playing against the Toronto Raptors on Dec. 8, 2013, in his first game back from a torn Achilles tendon. (Harry How / Getty Images)
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Kobe Bryant is congratulated by teammates after passing Michael Jordan on the NBA’s all-time scoring list during a game against the Minnesota Timberwolves on Dec. 14, 2014. (Jeff Wheeler / TNS)
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Lakers star Kobe Bryant goes to hug his family after his final NBA game on April 13, 2016. (Wally Skalij / Los Angeles Times)
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Kobe Bryant poses with his family after getting his jerseys retired before a game between the Lakers and the Golden State Warriors at Staples Center on Dec. 18, 2017. (Chris Carlson / Associated Press)
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Lakers legend Kobe Bryant walks off the court after his jersey retirement ceremony at the Staples Center in 2017. (Wally Skalij / Los Angeles Times)
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Kobe Bryant smiles after winning an Academy Award for best animated short film for “Dear Basketball” on March 4, 2018. (Allen J. Schaben / Los Angeles Times)
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Kobe Bryant shares a laugh with his daughter Gianna while attending a women’s basketball game between Long Beach State and Oregon on Dec. 14, 2019. (Ringo H.W. Chiu / Associated Press)
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Lakers star Kobe Bryant watches a tribute video at Staples Center before the final game of his career on April 13, 2016. (Wally Skalij / Los Angeles Times)
Bryant organized training sessions and pickup games at the academy with current NBA icons including Kawhi Lenoard, Paul George and Kyrie Irving. He mentored promising men’s and women’s basketball prospects, most notably former Oregon guard and No. 1 overall WNBA draft pick Sabrina Ionescu. And he continued coaching his daughter’s club team, known as Team Mamba, in the newly minted Mamba Cup Tournament Series.
“His name brand brought so many different athletes,” said Eric Rosenthal, a high school assistant coach in Newbury Park with two younger brothers who play youth tournaments at the academy. “My two little brothers have met, and taken pictures with and gotten autographs with so many different NBA players, NFL players, because Kobe’s name is trusted and idolized. It became a pillar of the community.”
Bryant, Gianna and other members of the Team Mamba squad were flying to the academy for a Mamba Cup event when their helicopter crashed in the Santa Monica Mountains. By the end of the day, the facility’s front entrance was covered with flowers, candles, jerseys and posters in a makeshift vigil.
The mementos continued to pile up for more than a week, athletes and fans paying their respects to Bryant at a place his legacy was physically embodied.
“Kobe exemplified the best of the best,” said Tyrell Corbin, a former G-League player who began going to the Mamba Academy after Bryant got involved. “So when you walk into a gym that literally is one of the best gyms I’ve ever been in, you just feel a way when you’re there. This is Kobe Bryant’s gym. You want to give it your all.”
The Sports Academy has been closed since March 17 because of the coronavirus outbreak. It’s unclear when it might reopen. But whenever it does, it won’t need the Mamba name to remember everything Bryant stood for.
“We were fortunate to learn from Kobe,” Faulkner told ESPN. “We will carry on many of those learnings in a respectful way.”
