EXCLUSIVE: Bravo to announce ‘Real Housewives’ apparel line
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NEW YORK -- All the Rage has learned exclusively that television merchandising juggernaut Bravo Media, which has already moved into the apparel and accessories business with high-end handbags (‘NYC Prep’) and designer clothes (‘The Fashion Show’) -- which the Image section discussed in this article on the future of fashion on TV -- is set to announce its latest apparel adventure later today: a line of clothing and accessories inspired by the fashion and style of ‘The Real Housewives’ reality franchise.
Bravo has struck a licensing deal with a company called Royal Plush to develop a co-branded the Real Housewives-Royal Plush line, which will consist of premium denim, loungewear, activewear, handbags and accessories.
Bravo is also expected to announce the start of production on the third season of ‘The Real Housewives of New York City,’ with Countess LuAnn de Lesseps, Bethenny Frankel, Kelly Killoren Bensimon, Alex McCord, Ramona Singer and Jill Zarin (a few of whom have been spotted at New York Fashion Week, which wraps up here today).
You can bet we’ll share photos as soon as we can get our hands on them. Frankly, we can’t wait to see what Royal Plush does with this bit of accidental inspiration from Dina Manzo (of ‘The Real Housewives of New Jersey’): ‘I’m not sure if she wants to skin me and wear me like last year’s Versace.’
Thankfully we (and you) won’t have to wait: We’re told the line will be on sale nationwide in major department stores and specialty boutiques this fall.
-- Adam Tschorn The Future of Fashion
On TV, merchandise gets a starring role
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