Stella McCartney to play it again for GapKids

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Stella McCartney’s collection for GapKids and BabyGap was such a chart-topper that McCartney has signed on to design a second kids collection for the San Francisco-based chain to fill store racks next March.

Apparently, the customers had enough Beatles nostalgia for the $128 Sergeant Pepper-ish boys military jacket which was a sellout according to Marka Hansen, Gap Brand president.

“The combination of her unique aesthetic and our brand’s experience in children’s wear has resonated with our customers around the world, with certain styles including the Miller jacket being a sellout success,” said Hansen, in a company statement. “We’re thrilled to be working with Stella on a spring collection.”

-- Max Padilla

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Courtesy: Gap