Che Guevara: If you liked the revolutionary, you’ll love the T-shirt

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‘Two of Ernesto ‘Che’ Guevara’s children said Thursday they were tired of seeing their father’s image used to sell everything from T-shirts to vodka, calling the growth of the revolutionary as a global super-brand ‘embarrassing.’ The Associated Press story is here.

Aleida Guevara, the eldest of Guevara’s four children by his second wife, Cuban revolutionary Aleida March, said the commercialization of her father’s image contributed to tension between rich and poor in some countries.

‘Something that bothers me now is the appropriation of the figure of Che that has been used to make enemies from different classes. It’s embarrassing,’ she wrote during an Internet forum sponsored by Cuba’s government ahead of what would have been her father’s 80th birthday on June 14.

Here’s a recent L.A .Times story on the mass marketing of Che.

-- Reed Johnson in Mexico City