Opinion: Wal-Mart’s not-so-super downloads

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Wal-Mart recently jumped into the downloadable movie business, once again coming a bit late to the party. This time, the company’s approach is significantly different from that taken by Apple and other rivals: it’s selling downloads bundled with the DVD version of the movie (only one movie, ‘Superman Returns,’ is available at this point). In other words, the download is a complement to the disc, not a substitute. That’s how many of the major entertainment companies would like the business to evolve, with people paying an extra charge to put a copy of their movies onto their portable player or PC. Read more on this topic at the Bit Player blog.