‘Idol’ can live with softening ratings
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When the producers of ‘American Idol’ announced the addition of a fourth judge as well as various other tweaks this season, the Fox network cautioned that it didn’t expect the moves to reverse the ratings declines for TV’s No. 1 show.
And they haven’t.
Through five weeks, Season 8 of ‘Idol’ has slipped 8% compared with last season to 26.8 million total viewers and is down 14% in the advertiser-friendly demographic adults ages 18 to 49, according to data from Nielsen Media Research.
In fact, among adults under age 50, this is the lowest-rated ‘Idol’ (10.6 rating for the Tuesday episodes) since the first season back in summer 2002 (4.9 rating).
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-- Scott Collins
(Photo: ‘Bikini Girl’ Katrina Darrell, 20, performs in ‘Hollywood.’ Credit: Michael Becker / Fox)
