So how did things go wrong for Katie Couric at ‘CBS Evening News’?

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Thursday night is Katie Couric’s last in the venerable job of anchor of the ‘CBS Evening News.’ She entered the job as America’s broadcast darling and leaves with the show locked in its position at the bottom of the three nightly network newscasts. So what happened?

In Wednesday’s On the Media column, James Rainey wondered what went wrong. ‘In moving Couric into its celebrated anchor desk, CBS forgot that its most loyal viewers were less interested in a marquee star than in a stolid news brand,’ he wrote. ‘News executives aimed at broadening their audience when they should have been concerned, first, with preserving what they had. They bet that a ray of morning sunshine would appeal in the more steely evening landscape.’

Here’s more on CBS’ Couric conundrum.

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