Governor Hires New Yorker to Create Campaign Ads

SACRAMENTO —  Gov. George Deukmejian has selected a New York-based political advertising consultant, Roger Ailes, to create television and radio commercials for his 1986 reelection bid, it was announced Wednesday.

Ailes, who specializes in producing commercials for Republican candidates, most recently created the advertising for New Jersey Gov. Thomas Kean’s landslide reelection victory. He also was one of the advisers for President Reagan’s 1984 reelection bid.

Next year Ailes will be dividing his time between Deukmejian’s campaign and the reelection efforts of several other Republican candidates, including Sens. Alfonse M. D’Amato of New York, Slade Gorton of Washington, Bob Kasten of Wisconsin, Dan Quayle of Indiana and Warren B. Rudman of New Hampshire.

In past years, the consultant has worked on the campaigns of such GOP Senate victors as William L. Armstrong of Colorado, Phil Gramm of Texas and Mitch McConnell of Kentucky.

Made Announcement Himself

The announcement of Ailes’ selection by Deukmejian and his political strategists was made by Ailes himself in a press release issued by his New York office and made available to news organizations here.

Deukmejian does not yet have an official campaign organization, and the governor’s office was sensitive about making the announcement out of fear of being criticized for mixing public business with politics.

One Deukmejian adviser, who asked not to be identified, said it was unlikely that the governor would be airing any TV commercials until at least early next spring. The governor has not officially announced that he is a candidate for reelection, although he has been campaigning extensively.