Valley Girl Sophia Loren--she owns a 40-acre...

Valley Girl Sophia Loren--she owns a 40-acre ranch on the totally awesome side of the mountain--is wearing L.A.-designed-and-made jump suits to tool around Chatsworth and Reseda. George Rudes, who owns the Saint Germain company here in town, tells Listen that Loren saw one of his skintight, one-piece suits on a Beverly Hills friend and liked it so much that the friend ordered some for the actress, who wore them during Christmas vacation at the ranch. We spoke to the friend, who wishes to remain anonymous, but who told us that Loren turns lots of heads wherever she goes in her elastic-waist, zip-front jump suits and that she loves the San Fernando valley to the max.

Apollonia Kotero, the musician-turned-actress, tells us she got more than she bargained for when she became a regular on “Falcon Crest,” the evening soap. She is not only acting, she’s working on her wardrobe for the show. “I didn’t plan it that way,” she says. “But when I met with Shirley Cunningham, the costume designer for Falcon Crest, she had all these pictures of me hanging on her wall. She knew I design a lot of my own clothes, and she asked me if I had any sketches with me. It just so happened I did, in my car.” For other occasions, Apollonia adds, she brings her sketches to Addictions, a shop on Melrose Avenue, where the store’s designers, Victor de la Pena and Michael Roche, consult with her about fabrics and colors and produce her designs.

If diplomacy fails to excite, try fashion: Her Royal Highness, Princess Haifa bint Faisal, will host a Saudi Arabian costume show in Washington in March. Chosen politicians, diplomats and fashion leaders will be invited for this glimpse of garb from five Saudi Arabian regions, according to the letter in our mailbag from Mary Claire Veith, who apparently wasn’t sure we know where Saudi Arabia is. She included a map of the region along with a lexicon of footwear, headgear, kaftans and pantaloons worn by men and women there.

Jose Eber sounded frenzied on New Year’s Eve: “This is the one night when you can do almost anything you like. Nothing is too much. People are wearing fabric head wraps, huge bows, rhinestones and even pinning brooches in their hair,” the Beverly Hills hairdresser breathlessly told Listen when we had the audacity to phone him on one of the headiest nights of the year. The biggest look of the evening, he advised, was slicked back and off the face, either short or in a chignon. What celebrities hopped into the shop this special night? Not his usual bevy of stars. “Most of the ones I do are out of town,” Eber said.

Nothing sticky or gooey in the way of looks, but the name is sure to conjure up thoughts of edible delights. The product is a new line of active wear called Hershey’s Clothes for Kids, scheduled to arrive in the stores in July. The clothes will be manufactured in the United States by General Sportwear Co. Inc., whose spokesperson, Lisa Fischer, tells Listen that the items will be “fun clothes with a very positive feeling. Because Hershey is the all-American chocolate bar, that’s the market we are appealing to.” Girls will be wrapped in pinks and lilacs with silver accents, as well as screen-print chocolate kisses, while boys will be dipped in a color range inspired by the Mr. Goodbar and Krackel packages.