NBC Wins 37th Nielsen in Row

NEW YORK —  Despite baseball playoffs preempting its blockbuster comedies, NBC eked out its 37th win in a row last week over CBS and ABC in the Nielsen ratings released today.

If it can manage three more weeks in the top spot, NBC will break CBS’ all-time rating streak of 39 weeks in a row, in the 1963-64 season. That will happen only if NBC successfully fords a week of World Series games on ABC. According to A. C. Nielsen Co., for the week ending Oct. 11, NBC had an average prime-time rating of 16.1 and a 27 share. CBS had a 15.1 and a 25 share, and ABC 13.4 and a 22 share.