MOVIES - April 26, 1989

Producer-director George Lucas of “Star Wars” fame is entering the commercial wars. His movie-making company, Lucasfilm Ltd., has formed a new advertising division, Lucasfilm Commercial Productions, to make television commercials and already has two projects in the works (for Bell Atlantic and Panasonic). Two other Lucasfilm divisions, Industrial Light & Magic special effects and Sprocket Systems film editing, have worked on commercials, including spots for Subaru and Diet Coke. However, the new division marks Lucas’ full-scale entry into commercial production. Lucasfilm Commercial Production will use some special effects but will rely primarily on live action.