P. M. BRIEFING : Long Life Cigarette Name Ashes
<i> From Times Wire Services</i>
TAIPEI, Taiwan — After decades of promising longevity to buyers of its flagship “Long Life” cigarette brand, Taiwan’s government is searching for a new name that makes money but does not mislead.
Premier Hau Pei-tsun ordered the government’s Tobacco and Wine Monopoly Bureau to “correct” the name of its Long Life brand, by far the most popular brand here.
Bureau officials said today that a new name has not been chosen, but they are certain business will be hurt. “Of course sales will be affected by a new name,” one official said.
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