RETAIL / TOURISM
Cost Cutting: While they wait for the industry to bounce back, many Orange County travel agencies have learned to scrimp.
Travel agents should develop “preferred suppliers,” airlines and tour companies that have proven track records and provide the better profit margins, said George Delanoy, owner Brea Travel in Brea and Jane Henderson Travel in Orange.
Agents need to cut costs wherever they can, said Donna Krueger, owner of Back Bay Travel in Costa Mesa. She said she has reviewed magazine subscriptions to weed out publications that are going unread and has started using cheaper envelopes for her mailings.
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