SUPER BOWL XXVII : A GUIDE TO THE ROSE BOWL

The Rose Bowl, built in 1922 specifically for football, will add to its storied history when it plays host to the Super Bowl for the fifth time, tying with Miami’s Orange Bowl as host to the most NFL championship games. More have watched Super Bowl games at the Rose Bowl than any other venue, including a record 103,985 for the Pittsburgh Steelers’ 31-19 victory over the Rams in Super Bowl XIV. The top four Super Bowl attendance marks have been established by games held at the Rose Bowl. More than 101,000 seats will be available for SUPER BOWL XXVII, including a mammoth expansion of the press box and special seating areas above the sideline. Including this year, the Super Bowls have attracted more than 2 million patrons and the Rose Bowl crowds will have accounted for almost 25% of the overall attendance since the event’s inception in 1967.

SCHEDULE OF EVENTS

TV Network: NBC--Channel 4 Time: Pregame show begins at 12:30 p.m. PST Announcement: Pregame--Bob Costas, O.J. Simpson, Will McDough, Bill Parcells. Game--Dick Enberg, Bob Trumpy.

RADIO Network: CBS--KNX (1070) Announcers: Jack Buck, Hank Stram.

PREGAME Titled “Movies, Music, Hollywood,” the pregame show will feature local dancers and the music from movies and Hollywood stars: The Blues Brothers, James Bond, Westerns, Judy Garland, Gene Kelly and Shirley Temple, with the final feature the Radio City Music Hall’s world-famous Rockettes.

NATIONAL ANTHEM Garth Brooks, with Marlee Matlin (American Sign Language)

COIN TOSS O.J. Simpson

KICKOFF 3:18

HALFTIME Working title is “Heal the World,” featuring Michael Jackson and more than 2,000 local children. Radio City Music Hall will produce the event.

SEATING & FACILITIES First Aid: Located on the concourse opposite Tunnel 27. Security Headquarters: Located on the street level concourse opposite Tunnel 1. This is also the location for the Lost & Found. Concessions: Located immediately in front of the entrance of most tunnels. Restrooms: Located immediately in front of the entrance of most tunnels. Telephones: Located adjacent to Tunnels 1, 4, 9, 14, 26 and 18. Luxury and Press Boxes: The new three-level structure provides state-of-the-art facilities for both news media for for spectators enjoying luxury accommodations in the Executive and Club suites. The press box has more than doubled in size (to 40,800 square feet from 18,000) and seating capacity has nearly tripled to as many as 1,000 season. Capacity includes 390 Club Seats/Suites and Executive Suites on the first floor, 320 seats reserved for news media on second floor, and 284 seats in Executive Suites for broadcast space on the third floor. Seating: Metal bench seating with chairbacks on all seats between the endlines; no chairbacks on end zone seats. (Note: Temporary souvenir seat cushions will be installed for Super Bowl XXVII). Dimensions: The Rose Bowl has 77 rows of seats. It measures 880 feet from the north rim to the south rim, and 695 feet from east to west. The circumference of the rim is 2,430 feet, 1,350 at field level. The turfed area is 79,156 square feet. It took 28 miles of lumber to provide the original seats.Capacity: The seating capacity for the Super Bowl will be 102,083.

GETTING THERE * ALL passenger cars will have to approach the Rose Bowl from the Foothill Freeway (210). The normal accesses off the Ventura Freeway (134) will be closed, and all traffic will be routed to 210. Exit the 210 at either Linda Vista or Arroyo. There will be NO motor homes, campers or recreational vehicles allowed to tailgate or park in the lots adjacent to the Rose Bowl. Those vehicles will be restricted to Oak Grove Park in Pasadena, located off the 210 freeway at the Berkshire exit. RTD shuttle service will be available for a $2.20 roundtrip fare. * Other RTD shuttle services: To and from all downtown Pasadena parking lots, Saturday and Sunday, 8 a.m. to 10 p.m. * From downtown LA: Special RTD line 627, marked with special Super Bowl banners. $7 roundtrip, $3.50 one way. Sunday, 9 a.m. to 10 p.m. Covers Figueroa St. between Pico and 4th, on Flower St. from 4th to 1st, on 1st between Hope and Broadway, on Spring between 1st and Sunset, all through Chinatown along Hill St. Reverse order after game.

BLIMPS What’s that in the sky? Not a bird, not a plane. Most certainly, it is a blimp--or floating billboard advertising anything from beer to film to tires. At least three of them have received permits to fly over the venue, and two will provide camera coverage for television, splitting duties between the pregame show and the game itself. These are some of the blimps that will be seen in the sky above the Rose Bowl: Budweiser Blimp (Pregame coverage) Goodyear Blimp (Pregame coverage) Fuji Blimp

FOOD PRICES The 102,083 fans gathered at the Rose Bowl will consume 13,750 pounds of hot dogs, 55,000 soft drinks and more than 100,000 cups of beer. In addition to six booths selling hot dogs, pizza and burgers, vendors will be out hawking pretzels, ice cream, sodas, coffee, hot chocolate, peanuts and popcorn. Hot Dogs: $3 Soft Drinks (souvenir cup): $3 Popcorn: $2/$3 Beer (20 oz in souvenir cup): ($TBA) Coffee: $1 Chips: $1 Malt Ice cream: $2+

Stadium Policies No balloons, signs, banners, noisemakers, bottles, can or coolers are allowed. All handicap attendants must have tickets for wheelchair locations. Ticket resale on Rose Bowl property is prohibited.

COSTS THEN AND NOW TICKET PRICES * Super Bowl I (Coliseum, 1967): $10 * Super Bowl VII (Coliseum, 1973): $15 * Super Bowl XI (Rose Bowl 1977): $20 * Super Bowl XIV (Rose Bowl, 1980): $30 * Super Bowl XVII (Rose Bowl, 1983): $40 * Super Bowl XVI (Rose Bowl, 1987): $75 * Super Bowl XXVI (Minneapolis, 1992): $150 * Super Bowl XXVII (Rose Bowl, 1993): $175 PROGRAM PRICES * Super Bowl I (Coliseum, 1967): $1 * Super Bowl VII (Coliseum, 1973): $1.50 * Super Bowl XI (Rose Bowl 1977): $2 * Super Bowl XIV (Rose Bowl, 1980): $2 * Super Bowl XVII (Rose Bowl, 1983): $2.50 * Super Bowl XVI (Rose Bowl, 1987): $5 * Super Bowl XXVI (Minneapolis, 1992): $8 * Super Bowl XXVII (Rose Bowl, 1993): $10 Source: NFL, The Rose Bowl, Super Bowl Host Committee and The Los Angeles Times