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A Service That Brings the Shopping to You : Sideline Sales will bring high-end apparel, at 20% to 50% off retail, for perusal at your office or home.

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SPECIAL TO THE TIMES

If you want to see, feel and wear a garment before you buy it, but don’t have time to shop the malls, here’s a true home-shopping service. This one offers high-end and current apparel--items you would find at the major specialty stores and boutiques--at 20% to 50% off retail.

Sideline Sales is a wardrobe company that provides designer clothing to image-conscious professionals who want to save money and time but still want to touch, feel and try on before they purchase. All you have to do is make a date, and at the prearranged time two racks of merchandise roll into your office conference room or your living room.

Owner Kim Dozier, who describes her inventory as “classic with a twist,” started Sideline Sales six years ago and operates out of two studios, one in Studio City, the other in the South Bay. A San Diego location is soon to come. With very low overhead, Dozier can work on a much smaller markup than retailers. Prices are always 20% less than retail but most often reflect a discount of 40% to 50% below department stores.

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A good example of Sideline Sales price breaks is a woman’s suit by a prestigious Italian designer that is marked $400; the jacket alone sells for $320 at retail stores.

The convenience of shopping in your home or office comes at no cost to you or to your company. Actually, anyone who holds a group sale at her home will earn 10% of the total gross in the way of merchandise.

Just recently, Dozier developed this service for men, carrying top choices for the executive on the run in career or weekend wear.

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“The hardest part of this business is in describing it,” says Dozier, so she advises that you set up an appointment at one of the showrooms to see the quality of the merchandise and learn about the services that Sideline Sales offers. Payment plans, credit cards, alterations--all are available.

Some of Sideline’s regular customers are, not surprisingly, in the entertainment industry. MGM, CBS, NBC, ABC, Paramount and 20th Century Fox have been taking advantage of this kind of time-saving service for years.

For information on the women’s apparel, call Kim Dozier at (818) 762-4295; regarding men’s apparel, call Kristen Meadows at (818) 763-2782. Shown by appointment.

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DETAILS

* WEEKEND SUPERSALE: Deals starts its Summer Blowout Clearance today. Canvas and wood patio umbrellas that normally cost $140 will be knocked down to $49.95. Folding TV tables that retail for $15 will be $6.99, or a box of six will go for $31.88. And for the back-to-school crowd--or beach-goers--vinyl backpacks with insulated pockets that regularly sell for $15 will be $3.88.

* FREEBIES: Deals even serves complimentary coffee with bagels and cream cheese.

* LOCATION: Deals, 11530 Ventura Blvd., Studio City.

* CALL: (818) 985-6555.

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