Update / Follow-up on the news
Hoping to sharpen its competitive edge, the Don-A-Vee Jeep-Eagle dealership has won city permission to build what will be Placentia’s tallest sign: a 90-foot electronic board next to the Orange Freeway.
Officials said the big sign will be visible from both northbound and southbound freeway lanes. “For freeway traffic to see the sign, it needs to be that high,” said Joyce R. Rosenthal, the city’s director of development services.
Dealership officials said the sign is needed to expand the business and let consumers know the different types of cars for sale.
The top of the sign will read “City of Placentia,” and both city and Don-A-Vee messages will be flashed on the electronic board.
In September, the city’s Planning Commission denied the request for the sign, saying it could hinder traffic flow and establish a precedent for businesses to erect huge signs that would be unsightly.
But City Council members overruled that decision. Though some council members said they would have favored a more conservative sign, they agreed that the advertising will help to draw business to the city and boost its sales-tax revenue.
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