Video View

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 78%

Children’s: 13%

Television: 3%

Excercise: 3%

Sports: 1%

Other: 2%

Children’s Video Vendors

Year-to-date share of the children’s video sales market through Sept. 21 and current top-selling children’s videos:

Company: Disney

Share: 27.14%

Current best-selling video: Pooh’s Grand Adventure

*

Company: Warner Home Video*

Share: 13.69%

Current best-selling video: Double, Double, Toil and Trouble

*

Company: Lyon’s Group

Share: 13.49%

Current best-selling video: Barney’s Adventure Bus

*

Company: Sony / Sony Wonder

Share: 12.95%

Current best-selling video: Elmo Says Boo!

*

Company: Universal Home Video

Share: 7.74%

Current best-selling video: Land Before Time IV: Journey. . .

*

Company: Paramount Home Video**

Share: 6.79%

Current best-selling video: A Rugrats Vacation

*

Company: Fox

Share: 4.27%

Current best-selling video: Casper, A Spirited Beginning

*

Company: Anchor Bay

Share: 3.80%

Current best-selling video: Thomas the Tank Meets the Queen

*

Company: Polygram Home Video

Share: 2.40%

Current best-selling video: Richard Scarry’ Now I Know My 123s

*

Company: Live Home Entertainment

Share: 1.75%

Current best-selling video: Clifford’s Fun With Letters

Market Leaders Sept. 15-21

Top video vendors, in percentage of sales in all categories:

Disney: 35.34%

Warner Home Video*: 14.71%

Fox: 12.85%

Paramount Home Video**: 7.01%

Universal Home Video: 6.025

Columbia: 4.45%

* Includes MGM, HBO, Turner, New Line and Warner Vision

** Includes ESPN and ABC

Source: VideoScam