Calvin Klein Plots an Ad to Hook the Online Nation

Leave it to Calvin Klein to come up with interactive advertising for the computer generation. The newest cK one fragrance campaign has a cast of refreshingly healthy-looking characters--each with a personal e-mail address.

Send a message to Tia, Robert or Anna, and you will get a reply that puts you right in the middle of their fabulous, jet-setting lives. Robert is a celebrity name-dropper who gets drunk and flirts with Tia at a party. Tia, recounting the same party, thinks Robert is a riot. Anna can’t wait to see her mystery man at an upcoming holiday party, and the plot thickens. Each e-mail leaves you wanting to know more.

We were a bit disappointed to learn that Tia isn’t really out there in cyberspace answering our messages. “The replies are mass e-mails, not personal messages,” according to a company representative.

The cK one gang can be reached at tia@ckone.com, robert@ckone.com and anna@ckone.com.