Ratings Continue to Disappoint CBS
Associated Press
Live coverage of the first U.S. gold medal, an emotional gold for the host country and a night of pairs figure skating couldn’t get CBS out of the ratings doldrums.
CBS got an 18.1 rating and a 30 share Tuesday night as the network still trails its performance from the last two Olympics. That rating is 32.5% lower than the 26.8 from 1994 and 15.8% off the 21.5 from 1992.