TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. This chart shows ratings for the prime-time viewing period for the week of Feb. 9, during which CBS was broadcasting the Olympic Games.

CBS

Last week: 9.3

Season to date: 4.3

*

Fox

Last week: 5.3

Season to date: 5.1

*

NBC

Last week: 4.9

Season to date: 6.9

*

ABC

Last week: 4.4

Season to date: 5.1

*

WB

Last week: 1.8

Season to date: 1.6

*

UPN

Last week: 1.5

Season to date: 1.7

Ratings for adults 18-49; group size: 123,490,000

Notes: Each ratings point equals 1% of the group.

Source: Nielsen Media Research, networks