Toned-Down Billboards on Pets Win Approval
A controversial proposed public service campaign that used billboards showing trash cans filled with dead cats and dogs has been toned down and on Wednesday won the unanimous support of the Los Angeles City Council.
Fifty billboards, to be donated to the city by Vista Metropolitan Outdoor Media with printing from Independence Outdoor, show a picture of a cat and dog with the words: “No one wants to be abandoned, live on the streets or die young. Not even a dog.”
The donation, valued at more than $19,000, is aimed at educating city residents about pet overpopulation. The images of the dead animals raised concerns at City Hall. Some said that while they would support an aggressive public education campaign, the graphic photographs went too far.
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