New Heinz Chief Sets Up New Team

William Johnson started his first day on the job as chief executive of H.J. Heinz Co. by promoting four executives to report directly to him in an effort to improve communications as the food company undergoes a sweeping reorganization. Johnson, 49, who was president and chief operating officer, took over as CEO from Anthony O’Reilly, 61, who will remain nonexecutive chairman through 2000, in a move announced in December. Richard Wamhoff was named executive vice president for global manufacturing and supply chain as well as frozen foods, in addition to his duties as chief executive of the Ore-Ida Foods unit. He’ll also take on responsibilities for Weight Watchers Gourmet Food Co. Michael Bertasso was promoted to senior vice president for strategy, process and business development. Ted Smyth, senior vice president for corporate and governmental affairs, will focus on Heinz’s growth strategy and boosting its shares. William Goode will work on worldwide organization and human resource development as vice president and chief administrative officer. Heinz shares rose $1.19 to close at $54.50 on the NYSE.