Expanding Youth, Accessories Markets

There were other new twists to the show. More companies were offering swimsuits, surf wear and skate clothes for young children, even 2-year-olds.

Costa Mesa’s Metropolitan Prairie Inc. presented its boys line, while Sugar and Spice Inc. in Newport Beach pranced out its girls swimsuits and sportswear. Skateboarder Tony Hawk displayed his new skate-inspired clothing line for boys.

Other new presenters included Costa Mesa designer Holly Sharp, who showed her new Lucy Love surf-wear line, with its blend of sportswear, casual dresses, nighties and underclothes for women age 18 to 28. Buyers dropped by “Lucy’s boudoir” to have a look.

Buyer Kathy Kato was impressed.

“I thought it was fabulous,” Kato said, adding that she had been aware of Sharp’s reputation as a designer since Sharp helped launch the GirlStar line for Gotcha International of Irvine.

Everybody, it seemed, had something they wanted to show off.

Roxy, Quiksilver Inc.’s junior line, pitched its new fragrance, Hula, which it says is a blend of fragrances that appeals to surfer and high-school girls. Hula mixes the scents of flowers, citrus and, of course, the ocean, promoters said.

The Roxy line--expanded to include hats, backpacks, accessories and bedding--is red-hot, said Bob McKnight, chief executive of Costa Mesa-based Quiksilver. Shipments planned for the months of October, November and December are up 300%, he said.

Asked what’s new at Katin, Inc./K2 Surf in Costa Mesa, President Bill Sharp presented what he described as the “world’s most expensive surf trunk.” The sturdy four-pocketed board shorts cost $100 and include a waterproof compass to check swell directions.