Networks sell advertising time based principally on...
Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
NBC
Last week: 4.6
Season to date: 5.3
*
Fox
Last week: 4.4
Season to date: 5.1
*
ABC
Last week: 3.9
Season to date: 4.8
*
CBS
Last week: 3.4
Season to date: 3.9
*
WB
Last week: 1.4
Season to date: 1.8
*
UPN
Last week: 0.9
Season to date: 1.1
USA*
Last week: 0.9
Season to date: 0.9
Size of group: 123,900,000
* Highest-rated cable channel last week
Early Morning
Ratings for adults 25-54
Network: NBC (Today)
Last week: 2.9
Season to date: 2.7
*
Network: ABC (Good Morning)
Last week: 1.9
Season to date: 1.5
*
Network: CBS (This Morning)
Last week: 1.1
Season to date: 1.1
Size of group: 116,820,000
Daytime
Ratings for women 18-49
Network: ABC
Last week: 2.6
Season to date: 2.6
*
Network: CBS
Last week: 2.1
Season to date: 2.4
*
Network: NBC
Last week: 1.7
Season to date: 1.8
Size of group: 62,660,0000
Late Night
Ratings for adults 18-49
Network: ABC (Nightline, Politically Incorrect)
Last week: 2.2
Season to date: 1.5
*
Network: NBC (Leno)
Last week: 2.1
Season to date: 2.5
*
Network: CBS (Letterman)
Last week: 1.4
Season to date: 1.6
Size of group: 123,900,000
Saturday Morning
Ratings for children 2-11
Network: ABC
Last week: 3.2
Season to date: 3.2
*
Network: WB
Last week: 2.2
Season to date: 2.1
*
Network: Fox
Last week: 2.1
Season to date: 3.1
*
Network: CBS
Last week: 0.6
Season to date: 0.8
Size of group: 39,430,000
Note: Each rating point equals 1% of group.
Sources: Nielsen Media Research, networks
