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Warner Bros. TV Names Roth as New President

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Peter Roth, ousted in November as entertainment chief of the Fox television network, will become president of Warner Bros. Television, overseeing all prime-time programs generated by the Time Warner unit.

Roth will join the studio in March, replacing Tony Jonas, who has headed the division since 1995. The change is ill-timed since studios are in the midst of developing new programs for the next season.

Warner Bros. has been the most prolific supplier of prime-time series for many years and is responsible for the two top-rated programs on television, “ER” and “Friends.” Still, sources say studio officials have been disappointed by a shortage of new hits in recent seasons.

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In addition, the division has feuded with the WB network, a sister enterprise half-owned by Time Warner. Sources say WB executives have pushed for new management at the production arm, maintaining that a change is necessary to bolster cooperation between the units.

Warner Bros. declined to comment, but sources say Jonas has been offered a production deal with the studio.

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