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On the Street Where I Live

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Jessica Louise * 27, Salesperson, Jennifer Kaufman The Neighborhood Look:

“It’s like Melrose but edgier. Maybe Ben Davis work pants or Levi’s with a tank top or T-shirt.”

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What She Carries:

A Manhattan Portage bag in heavy black canvas.

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Hot Spots:

* NYSE on Beverly Boulevard and Daryl K on Melrose.

* Damiano’s for pizza.

* Caffe Latte on Wilshire for vanilla lattes.

* The Fairfax theater. “It’s $2.75 and they have good snacks.”

* Molly Malone’s and El Carmen.

* Swingers.

Magda Berliner * 32, Freelance Fashion Consultant

The Neighborhood Look:

“Very individual and rock ‘n’ roll. Maybe Chloe, with a ‘70s vibe--kind of vintage, but it’s new.”

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What She Carries:

A one-of-a-kind beaded Indian bag by New York stylist Phyllis Leibowitz.

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Hot Spots:

* Comfort Shoes for slippers and Fred Segal for T-shirts.

* “Starbucks--I hate to say it--for the nonfat vente latte, no foam.”

* Vienna Cafe on Melrose for the salmon scramble.

* The Kibutz Room on Tuesday nights.

Judy Rossi * 38, Director of Development, Barad Entertainment

The Neighborhood Look:

“Beach casual: jeans and a T-shirt, sandals. But not Birkenstocks. Nike sandals or Sketchers.”

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What She Carries:

* A black leather Bally purse with a gold-link chain for day, and a Rhooby Sue handbag with a geisha design for night.

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Hot Spots:

* Fashion Island in Newport Beach.

* Peter & Seiko for haircuts. “I go to Peter.”

* Starbucks on 2nd Street. “I can sit outside with my golden retriever.”

* Schooner Or Later at the marina for yogurt and granola bowls.

* The Bay Theater in Seal Beach for indie films.

Sacha Spencer * 22, Actress

The Neighborhood Look:

“You can get away with a lot in Venice--anything goes. Thongs for sure--everything with thongs. Lots of vintage clothing. Or little Betsey Johnson dresses and sandals.”

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What She Carries:

A soft, black nylon DKNY purse.

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Hot Spots:

* The Circle Bar--great for people-watching.

* Main Street, particularly James’ Beach at night.

* Chez Jay on Ocean Avenue, “a classic dive bar with sawdust on the floor.”

* The Hotel Casa del Mar’s lobby lounge for their Darlini--champagne, peach schnapps and orange juice with raspberries floating on top.

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* Snap Vintage for clothing.

Meredith Whittaker * 21, Assistant Manager, Penny Lane Records

The Neighborhood Look:

“99 cent store flip-flops with a big T-shirt that was airbrushed at Magic Mountain and cut-off jean shorts. Sometimes knee socks.”

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What She Carries: The Sak, a big, black crocheted bag.

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Hot Spots:

* Salvation Army. “I shop in the little boys’ section for teeny shirts.”

* Fashion 21--”a hootchie discount store.”

* The bowling alley at York and Eagle Rock.

* The Eagle Theater for second-run $1.50 movies.

* Rico’s Tacos for the coffee.

* St. Vincent’s Thrift Store on Avenue 21.

Ji-Yeon Jeon * 24, Senior Accountant, Colony Advisors

The Neighborhood Look:

“Suburban conservative relaxed. Maybe casual Banana Republic pants and a cute top or sweater and sandals.”

What She Carries:

A black Kate Spade rectangular bag.

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Hot Spots:

* Ilene’s Boutique for young designers.

* Jamie’s Hair Design.

* Starbucks in the Barnes & Noble “because I love to read.”

* Oak Tree West--the local deli.

* Sugar for Michael Star T-shirts.

* Cisco’s for the margaritas and chicken enchiladas.

* Wildwood Park for the hike to Paradise Falls.

Annette Goldberg * 34, Executive Assistant, Launch

The Neighborhood Look:

“Not fashion slave; simple but stylish. Rebecca Danenberg A-line pants and the latest T-shirt by Petit Bateau, with the right bag and great shoes.”

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What She Carries:

An Un Apres-Midi de Chien bag.

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Hot Spots:

* Ralphs Fresh Fare at Bundy and Wilshire.

* Mann’s Village Theater in Westwood--for the sound and its balcony. “I’m so over the Promenade.”

* Brunch at Babalu on Montana. “You have to try the cheesecake.”

* Madison for shoes.

* Renee’s Courtyard in Santa Monica. “It’s not the Hollywood thing. It’s a great mixer, an easier set.”

Kim Viselman * 29, Co-Publisher, “On Site 2000 Los Angeles”

The Neighborhood Look:

“Sophisticated but casual, nothing over the top. There’s also an artsy casual thing going on with jeans and Birkenstocks.”

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What She Carries:

A thin, simple fake Prada bag.

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Hot Spots:

* Aero & Co. for Michelle Mason pants.

* Silverlake Boulevard near the reservoir.

* Mayfair market for fruits and vegetables.

* Cinnamon rolls from the Backdoor Bakery.

* The Good Luck Bar at 9 p.m. before it gets crowded.

Heather Levine * 27, Co-Publisher, “On Site 2000 Los Angeles”

The Neighborhood Look:

* “Designer casual. Katayone Adeli pants with a cotton T-shirt and a pair of Birkenstocks. It’s become pretty yuppie around here.”

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What She Carries:

A plain black canvas Agnes B. bag with long straps.

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Hot Spots:

* Squaresville, a vintage store on Vermont.

* Lather for haircuts.

* The Coffee Table on Rowena for oatmeal muffins.

* The old Vista Theater.

* Vida. “It’s like a modern tiki lounge.”

Beth Sanchez * 24, Studio Manager’s Assistant, SmashBox Studios

The Neighborhood Look:

“Lots of leather, crazy hair and piercings. It’s a rocker area.”

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What She Carries:

A velvety, magenta Arden B. purse.

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Hot Spots:

* Royal Beauty Salon and Supply on Melrose for haircuts.

* Rock ‘n’ Roll Ralph’s for 24-hour groceries.

* Top Fuel for coffee--dark and seedy, with a pool table in back.

* Mann’s Chinese Theater.

* Hollywood Hills Coffee Shop on Franklin for eggs and bacon.

* Coach & Horses. “It’s a total dive.”

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Interviews by Leslee Komaiko; stylist: Sharon Stone; hair: Louise Moon for Artec/Profile, L.A.; makeup: Sarah Sullivan/Celestine, L.A.; locations: Canter’s Fairfax, Los Angeles; Hotel Casa del Mar, Santa Monica; Cal Poly VDL Neutra House, Silver Lake; and All American Burger, Hollywood.

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