TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groupings, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Ratings for adults 18-49

Early Morning

Ratings for adults 25-54

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Last Season Network week to date NBC (Today) 2.4 2.5 ABC (Good Morning) 1.6 1.7 CBS (This Morning) 1.0 1.0

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Size of group: 118 million

Late Night

Ratings for adults 18-49

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Last Season Network week to date NBC (Leno) 2.5 2.5 ABC (Nightline, Politically Incorrect) 1.8 1.4 CBS (Letterman) 1.6 1.6

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Size of group: 124.5 million

Daytime

Ratings for women 18-49

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Last Season Network week to date ABC 2.8 2.4 CBS 2.6 2.2 NBC 1.8 1.6

*--*

Size of group: 62.9 million

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Sources: Nielsen Media Research, networks

Note: Each rating point equals 1% of group.