Commercial Appeal

Thumbs Up

E-Trade

“We Just Wasted $2 Million.”

Chimps in a garage. What a Super Bowl commercial should be.

***

Mountain Dew

Bohemian Rhapsody

Much better than the other Queen-themed spot.

***

FedEx

Wizard of Oz

This company has gotten up for the big game before.

***

WWF

Beauty Pageant

Clever, funny, but I’m still not watching wrestling, guys.

***

Tabasco

God’s asteroids

This one caught me completely by surprise.

Thumbs Down

Pets.com

Singing Dog

Annoying is not entertaining.

***

Oldsmobile

Very Bad Singing

See Pets.com

***

Visa

Synchronized Swimming and Women’s Pole Vault

You can’t sell these sports. Where’s Michael Johnson?

***

Monster.com

The road less traveled

Black and white is cool. Boring is not.

***

7Up

“Show us your can.”

Verrry tasteful. Thanks a lot.

Nice Tries

* Nuveen: Christopher Reeve walks

* Budweiser: “Whassup?!”

* EDS: Cat herders

* WebMD: Muhammad Ali works out

* Charles Schwab: Retired guys