Theaters Restrict R-Rated Film Trailers
Theater owners have adopted new guidelines blocking the showing of trailers for R-rated movies and strengthening policies to prevent children under 17 from seeing restricted films.
For the first time, the guidelines prohibit theaters from showing trailers advertising R-rated films before feature films rated G or PG.
The National Assn. of Theater Owners, with 700 members in the U.S., issued the guidelines Monday. The policy was approved at a meeting held last week.
The association is requiring members to examine trailers to “ensure that their tone and content are consistent with the feature film and that nothing in the trailer itself is likely to offend the audience.”
The guidelines also require each member to appoint a compliance officer to enforce policies restricting access to R and NC-17-rated movies.
The policy urges members to post security during “extreme R-rated films and all NC-17-rated films.”
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