It’s One Way to Get Kids to Eat Their Vegetables

Kids went wild for green ketchup and slurped up purple. Just as grown-ups are getting comfortable with those hues, Heinz has more surprises on the way.

Chocolate fries with your burger?

Beginning in May, H.J. Heinz Co. will ship a new line of Ore-Ida frozen potato products called “Funky Fries,” featuring five new shapes, colors and flavors, all intended to give kids even more say over their parents’ grocery store lists.

The new products include “Kool Blue,” a sky blue, seasoned French fry, and brown, chocolate-like “Cocoa Crispers,” designed “for kids with a sweet tooth.”